Let’s discuss some of the best Marketing techniques for Law Firms to optimize their websites to make it easy for members of the public to go online and find a good lawyer in their area.
While there are some legal issues that you can handle on your own, you may not want to take the risk. If you have a complex legal issue, a lawyer is a must. If you have decided to hire a lawyer, how do you find a good lawyer in your area?
It can be overwhelming to find a good lawyer. There are however sources of good lawyers that can give you peace of mind and make you comfortable. Working with a lawyer - as with a doctor - places your future in their hands - and that’s usually the best thing you can do.
Most good and credible lawyers have websites enhanced by experts. Searching through the Internet for a lawyer in your area, will easily connect you to the right lawyer.
Law firms’ websites explain thorough information on the legal services they provide. They also show testimonials, reviews and feedback from clients. Browsing through a well-designed lawyer website, will help you a lot in finding the best lawyer for your legal issue, in your area.
People in your community including friends, relatives and colleagues are valuable sources of referrals when you are searching for a good local lawyer. They may have worked with a lawyer who can help with your legal problem. They may know of a lawyer who can help you.
Talking to members of your community who may have the same or similar legal issues as yourself may give you several good leads on potential lawyers to help you with your matter.
That said, be careful in choosing a lawyer based on a personal referral, because the person that recommended the lawyer may have different preferences and requirements on what they perceive as a good lawyer. Trust your own judgment, but at least, you have first-hand testimony of how that particular lawyer works.
You can find many Attorneys’ Directories online. Many of the websites listed in these directories are improved by professionals so they appear on the top spot of search engine results pages.
The profiles of these lawyers will tell you about their area of law specializations and experiences.
Most good lawyers have a social media presence such as Facebook, Twitter, Instagram, and LinkedIn. Through these social media sites, you can learn more about what certain lawyers do and their areas of specialization. You can also phone or email them to learn more about their credibility.
1. Determine the type of lawyer you need based on your legal problem. It is always a good idea to find a lawyer in your area because they’re familiar with the laws and courts in your district so they can best represent your interests.
2. Check the different sources of good lawyers in your locale (personal referrals, lawyer websites, lawyers’ online directories and social media platforms).
3. Gather as much information as you can about these lawyers.
4. Before coming up with a short list, know your criteria in selecting a good lawyer. Include the profiles of each lawyer on your list as well as their contact information. Come up with a short list of between 3-5 lawyers.
5. Check the websites of each of the lawyers on your list. Check their background information and their area of law specialization. Make sure to read reviews, feedback, and testimonials on them.
6. Assess if they can help with your legal problem. Typically, good lawyers have been in practice for at least three years and more. If they are on social media, see how they conduct themselves in public.
7. Your type of legal problem will dictate whether a lawyer in solo practice or with a law firm is best.
If you are looking for a lawyer to handle your divorce, a solo practicing lawyer will suffice. However, if you are a big corporation, you may want to hire a lawyer who is part of a law firm so you can have access to all of their resources.
8. Write possible questions you may want to ask lawyers in your short list. You already have an idea of their basic information, so focus on questions such as how they can help with your legal problem, their fees, availability – you should already know about their success rate.
9. Set an appointment with the lawyers on your short list. Some lawyers provide free consultation and many may charge a fee. Maybe, if you’re on a budget, you’d prefer to start with lawyers who provide free consultations.
10. Bring your documents or information about your legal problem when meeting prospective lawyers.
11. Ask pertinent questions that can help you make the decision on which lawyer to hire. Treat this as a job interview wherein you are the interviewer and the prospective lawyer is the job applicant.
After all this, sit down and assess each of the lawyers on your checklist. Make your decision based on who you feel can help you the best with your legal problem and who will be charging affordable fees. If more than one lawyer qualifies for the job, pick the one with whom you are most comfortable.
The Internet provides many options with regards to good lawyers. Each of these lawyers has worked with internet specialists to optimize their website so they appear on the top spot of search engines so that you see them first when you begin your search.
Here are questions you need to ask your prospective lawyers before making the decision of whom to hire.
1. How much do you charge for an initial meeting? Do you offer free consultation?
2.Do you have experience in cases similar to mine? How did those cases go?
3. How long have you been practicing law in our area?
4. How is your current caseload? Do you have the time to handle my case?
5. What are your fees and what services are included? Do you expect to be paid in full or in installment after the case? Do you charge upfront or acceptance fees?
6. Can you provide me with some references from your present and past clients?
Observe your prospective lawyers during your initial meetings. Take special note of their focus and concentration. Look around the office or boardroom to check on the support staff and office equipment. Also take note of how long they took to respond to your initial contact.
The most important thing you need to take into consideration when finding a good lawyer is your instinct. Lawyers can have their websites optimized by experts but no amount of content in any website can refute your instincts.
You need to feel extremely confident and comfortable with the lawyer who will represent your interest in your legal issue. The outcome of your case may affect the future of your life or business so it is important that you trust your lawyer. If you feel something off, move on to the next lawyer on your short list.
Many law firms engage the Internet professionals to make sure prospective clients find them on the internet at the exact time they are needed. A well-designed website with all details about the lawyers and their areas of law specializations are always a big help.
Take your time when finding a good lawyer in your area – a lot depends on it.