Online Marketing for Lawyers

Online Marketing for Lawyers

2020-03-03

Online Marketing for Lawyers

Online marketing has changed the way new clients are acquired and law firms’ SEO make sure your law firm will not be left behind. Over 75% of clients who need a lawyer rely on online resources. 

Essential to keep pace with the digital world, good online marketing is therefore vital for any law firm to work with Attorney SEO to streamline their online marketing strategies. 

What is Online Marketing for Lawyers?

A law firm needs to make its existence known to prospective clients. For the longest time, traditional methods of promoting a law have worked in getting new clients (e.g. word-of-mouth advertising, referrals, networking, newspaper and radio advertising). 

While most of these methods still work today, law firms should never ignore the reach and ease of getting new clients through online marketing done best by Law firms’ SEO.

Online marketing for lawyers works to promote, advertise, and popularize the talent and work of a law firm amongst those needing legal services on the internet. 

A Lawyer SEO Agency makes sure that a law firm gets the following benefits from online marketing for lawyers:

  • Increased reputation for your law firm

  • Increased traffic to your website

  • Increased credibility and trust to your law firm

  • Increased referrals

  • Increased quality leads

  • Enhanced client interaction and engagement

Effective Online Marketing Strategies

This generation of consumers has access to internet services either through personal computers and mobile devices. The internet becomes the go-to resource when consumers need legal advice.  An SEO Law Firm makes sure your law firm is ready to leverage online marketing.

  • Create a Well-Designed Web Design

A website is a law firm’s client-generating machine because this is where your prospective clients will access information about your legal services. Information on your website will allow prospective clients to make the decision to hire your legal services. 

Just like your law firm, your website will also command respect because it is the image of your law firm. It reflects everything about your law firm. 

  • User-friendly

Prospective clients will think twice before hiring your legal services if your website is difficult to use and they do not find the information they need before making the decision to hire your legal services. 

  • Visually appealing

Another reason why prospective clients will not want to hire your law firm is because it only has visual appeal. Lack of content will have a negative effect on prospective clients so that they are drawn to your website because it looks good but if it is not content rich they will just as quickly move on to another website that gives them the information they are seeking.

  • Relevant Content

Relevant content that is regularly updated is what will make your website work in generating new clients. Of course being visible is of utmost importance. 

About 85% of law firms have websites. Whether their websites are working on generating prospective clients is a different thing. A Law Firm SEO should ensure that your website works in bringing in new clients to your law firm. 

Most law firms get new clients from their websites thus, having a well-designed website that is easy to use and containing all relevant information, allows the prospective client to take the action of calling your firm and requesting a consultation. 

  • Content Marketing

When prospective clients search for law firms on the Internet they want to get answers to their legal questions. 

When using content marketing to generate new clients, your law firm should include easy-to-find legal advice on your website. 

This is where content marketing pays off. Through content marketing you will be able to communicate your legal expertise which will build trust in your law firm. When you nurture that trust, your prospective clients or leads will convert into new clients for your law firm. 

Website content should include information on what your law firm specializes in (corporate law, tax law, family law etc…). This will allow clients to determine if you will have the solution to their legal issues. 

Content marketing (maintaining a blog) is one of the best online marketing strategies for your law firm. Data shows that is responsible for bringing in over 50% more traffic to your website and generates over 65% more leads. 

  • Search Engine Optimization 

Prospective clients rely on Google and other search engines to get answers to their legal issues. As such, your law firm through your website should always be on the first page of SERPs (Search Engine Results Pages). 

Prospective clients only have the patience to browse through the first page of search results pages of search engines. It is therefore your goal to place your website on that page.

A  Lawyer SEO ensures that your website wins the battle of landing on the top spots of search engines, especially Google. The best SEO strategy should focus on having answers to legal issues in the area of law your law firm specializes in. 

The goal of SEO marketing is place your website on the top 3 spots of SERPs so it is the first prospective clients see in organic search results. This will allow your website to receive a large amount of traffic.

Relevant keywords are essential to optimizing your website. You should think of what prospective clients will type on the search box of Google when searching for legal services offered by your law firm. Working with an SEO for Lawyers SA will increase the rankings of your website on organic search results. 

Maintaining blogs about the legal services of your law firm, including your law firm in major Online Law Firm Directories, as well as presence in Social Media platforms will ensure the success of your online marketing for lawyers program. 

The link to your website is included in all of these content strategies thus increasing website traffic. The content of your website and how you will engage prospective clients play major roles in converting prospective clients or leads into paying clients. 

  • Social Media Presence

Facebook, Twitter, Linkedin, and Instagram can create sharable legal advice that can increase the trust of prospective clients to your law firm.  Social media platforms may not be the first online marketing strategies for lawyers that may enter your mind but these are also where many prospective clients go to get reliable information, especially reviews on law firms. 

Positive reviews are essential to the success of your law firm. It will allow prospective clients to increase their trust and faith in the ability of your law firm to represent them. Press releases on social media platforms about successful cases and resolved legal issues also help a lot in building trust and faith to your law firm. 

Social media platforms are also one way your law firm can communicate with prospective clients. 

Many prospective clients will tend to search for the profile of your law firm in social media. Close to 50% of your website traffic will be generated through social media sites especially LinkedIn. Social media platforms also play a big role in retaining clients. 

  • Pay Per Click / Google AdWorks

Pay Per Click (PPC) and Google AdWorks allow your website to be visible above organic search results on Google. Many prospective clients opt to click on sponsored ads before turning on organic results. 

Best Online Marketing for Lawyers Practices

Online marketing for lawyers is all about your law firm being visible on the internet so as to get new clients. In this age of high technology where customers turn to the internet for the information they need, your law firm’s online presence is as important as the legal services you provide. 

1.   An active website that will convince prospective clients to hire your law firm.

2.  Informative and interesting sponsored ads (PPC, Google AdWorks)

3.  Conversion and engagement through blogs, and social media sites.

The main objective of all online marketing for lawyers’ strategies, is to convert prospective clients into paying clients. It is therefore important that relevant content is created across all platforms to endure a powerful call-to-action. Working with the best SEO Marketing Law Firm will ensure just that.

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