We are all well-aware of the importance of website design. When done correctly, your website can attract clients left and right while also solidifying your law firm’s reputation online. There are various elements of the design you need to focus on from graphics, images, layout, to even the content displayed. You want a design that gives your firm credibility, establishing a sense of trust with your clients.
You can achieve this if you take the time out and plan your web design before jumping into the project. Yes, you are likely to hire someone to do the designing for you. However, you need to lay out a plan for the designer to follow. Think of the plan as the blueprint for your firm’s web design. You want to cover every little aspect to ensure you don’t miss out on anything. The first thing you want to do is map out your website.
A sitemap lays down the skeleton of your website. It simplifies the goals and your intentions of the website for the designer. A typical law firm website would have a sitemap that includes:
These are just the basics; you can add more if you feel your website needs more pages. The sitemap will allow the designer to determine the best approach to the design. You can then move on to writing the content for each page accordingly. Content includes images, videos, as well as written information. With that completed, we get into the nitty-gritty of design that can help your website stand out.
Navigation plays a role in how fast your visitors can access the information they need. The navigation is at the top and bottom of the website pages. You want to give the option for visitors to easily click through to the pages they want to visit. Not everyone has the time to click through two or three different pages to find the information they need. This means the navigation should have separate pages for your services, case studies, contact, team, and so on. You can even use a drop-down menu under sections that have multiple pages. For example, if you provide multiple services, you should have a drop-down menu under services with each service listed so they can click through to the exact one they want to know about.
How easy a website is to navigate is part of the user experience. The easier you make it for users to navigate, the less likely they are to leave your website in a hurry.
We cannot emphasise enough how important white spaces are for a website. You don’t want to overload information on the page. Not only does it make it hard for visitors to comprehend the information but all the cluttered information can be too much for their eyes to handle, overwhelming them. All of which will only lead to them losing interest in the site.
White spaces are the negative spaces or empty spaces. They help you layout your web page properly, drawing more attention to aspects like click-to-action, images, or videos. This improves the aesthetics of your website and allows visitors to easily comprehend information on it.
One of the main objectives of your website is to capture leads and a form is a great way to do that. A form submission can occur at any time of the day and enables your website to serve as a round-the-clock sales representative. Just make sure your form is easy to complete. You want to keep it simple as possible so visitors can fill it out within a minute. This means only ask for their contact details and allow for a brief comment. An extensively long-form will lead to reduced sign-ups.
How you go about the design process of your website will have implications on how the website functions. You need to carefully outline the goals of your website and communicate that to the designer so they know how to go about the design. The content you write will also keep the goal in mind so every element of the website blends in well and aims to achieve the same goal. Only then will you have a website that stands out above the crowd of thousands of other law firm websites.