There are many reasons why you, a lawyer, should create a website for your law firm.
For one, 90% of adults search for solutions for their problems online. This means if someone in your area needs legal services, chances are they will search for a lawyer online first before even asking anyone in their circle.
Secondly, you can bet your competitors also have an online presence. This means they are present 24/7 on the internet where clients can easily find them while you (if you don’t have a website) are invisible and off the grid.
So, now that we’ve established the fact of how important it is to have a website for your law firm; in this article, we’d like to show to you 3 things you should always do in order to create a great looking and fully functional law firm website.
This article is divided into three sections where we’ll discuss how to improve three main parts that make up your website:
We’ll show you exactly how to improve these three crucial segments of your website.
People search for solutions to their problems on Google and other search engines. Websites that show up on the first page of search results get massive amounts of traffic and visitors for their business.
This means, in order for your law firm website to get the biggest boost in clientele (and revenue), getting it to the first page of search results is extremely important - and can be done through a process called Search Engine Optimisation (SEO).
But here’s the thing:
Ranking on the first page of Google isn’t easy. To do it correctly, you have to make sure of two things:
The terms you want to rank for are actually being used by people on Google: This means making sure people are using the keywords you’re targeting to search. If no one is using the keywords you’re trying to rank for, you won’t get visitors. For example, you might think ‘best divorce lawyer in Johannesburg’ is a good term to rank for. But if more people are searching for ‘how to get a divorce in Johannesburg’, than try ranking for that keyword instead - as more people use that term to search for a divorce law firm.
The term you want to rank for is relevant to your law practice: As a law firm, you’re a local business. This means you need to rank for keywords that are relevant to you. Ranking for ‘best lawyers in South Africa’, while sounds cool, is extremely broad. However, ranking for terms like ‘real estate lawyer in Sandton’ is more focused, and it gives you a higher chance of attracting actual, paying clients.
All of this is well and good, but how do you implement the strategies listed above?
Moz has a free tool that lets you enter a keyword and see how much traffic it is getting. Click here to check it out and you’ll be able to see exactly which keyword gets the highest amount of traffic.
Most people don’t realise this, but if you’re not focusing on the design of your website, you’re losing out on customers.
Just like you wouldn’t want your law firm office to be dark, dingy and ugly to your customers - in the same way, your website also shouldn’t be perceived as such.
By focusing on the design of your website, we don’t mean spending tens of thousands of dollars to create the most beautiful website in the world.
The goal with good design is to create a website that is easy on the eyes and a pleasure to navigate.
Here are some things you can do to make sure your website has good design:
Make it easy to navigate: Many websites make the mistake of adding every single link on their homepage. Instead of doing that, opt for a minimal looking landing page which shows the visitor exactly what you can do for them. Then create a clean-looking menu which a person can use to easily go where they want.
Focus on colour and fonts: You’re create a law website. This means business. So, try to put a bit of effort and use colours and fonts that convey the emotions of what you’re selling. Don’t use bright playful colours like pink, green and yellow - and don’t use childlike fonts. Instead, opt for some sobering colours like brown, red and grey and go with fonts that make for a good reading experience.
Don’t sacrifice speed: Your website needs to load as fast as possible. For that to happen, ask your web developer to make sure your website doesn’t have heavy pictures and graphic elements. Instead, try to use plugins and compressors that shrink the size of your images and elements that result in faster loading website.
One great way to figure out how you can make your website faster and smoother is by entering your law firm website’s address on GTMetrix.
Once it’s done analysing, you’ll be presented with suggestions on how you can improve the speed of your website.
You homepage is the only place where you get to make a good first impression. If your website visitors get bored on your homepage, they’ll bounce back in search of a better option. Don’t let that happen to your law firm website. One way to create a compelling homepage is to hire a copywriter to write it for you.
They’ll know exactly what to write on your law website so your visitors know exactly who you are, what services you can provide for them and why they should consider hiring you for their legal needs.
It might seem easy creating a landing page like that, but trust us, it isn’t.
Most people who write their service pages themselves, focus on how great they are and not on how they can help their visitors.
Don’t make that mistake.
Hire a copywriter and get a beautifully written landing page your audience will love to read.
In addition, consider investing in a writer for your blog section.
The purpose of your blog isn’t to magically get your visitors to hire you after reading one of your articles.
No, the purpose of a blog is to get the email address or contact info of visitors interested in your services.
Because here’s the thing:
People who go through tough situations, whether divorce, real estate dispute or injury - don’t immediately hire lawyers.
They wait a few weeks, months or days before making their decision.
Your blog is there to serve them by providing your readers helpful information. This ensures you are always on their mind and the moment they are ready to hire legal services, you are the first person they think of to hire.
These aren’t the only things to do you can do to make your law firm website great.
But nevertheless, these tips are a great place to start from if you’re creating or revamping your website.
Other notable things you should do for your website is:
… and more.