Digital Marketing for Lawyers

Digital Marketing for Lawyers

2020-03-03

Digital Marketing for Lawyers

The law industry is one of the most competitive fields on the internet. This means your law firm needs to be ahead of the competition when prospective clients rely on the internet to find solutions for their legal issues. Maximize your digital marketing and SEO efforts so that you can have a continuous source of new clients. 

Working on having your law firm’s website at the top spot of SERPs (Search Engine Results Pages) increases your law firm’s online visibility. The more visible your law firm’s website is on the web, the more chances there are to generate prospective clients. A steady stream of prospective clients that can be converted to paying clients will increase the revenues of your law firm.

What is Digital Marketing?

Digital marketing is a process that makes your law firm look its best on the web. It places your website in front of prospective clients who need legal services at the exact time they are searching for one. To put it simply, digital marketing is all about advertising and promoting your law firm on the web. 

Digital marketing is an important part of a law firm’s marketing plan. A robust digital marketing plan can help your law firm attract new clients and increase your revenues. A powerful digital marketing plan allows your law to compete on even grounds in the highly competitive legal industry. 

Digital marketing for lawyers consists of many online strategies with the main objective of increasing traffic to your website and converting this to foot traffic to your law firm office.

How Your Law Firm can Benefit from Digital Marketing

Digital marketing has been proven to be an effective strategy to advertise and promote law firms on the internet. Your law firm can also take advantage and maximize the internet to extend your reach. How then can your law firm benefit from digital marketing?

• Brand Recognition

Digital marketing transforms your law firm into a brand, so when prospective clients need legal services, they will instantly have your law firm in mind. Regularly posting content about the legal services you offer will create a good and lasting impression on prospective clients.

Prospective clients will regard your law firm as being credible and trustworthy. More importantly, they will see your law firm not only as a useful source of information but as being committed to helping clients as well. 

• Lead Generation 

Your law firm needs leads that you can convert to paying clients. Many prospective clients make decisions based on information they find on the internet. Maximize the use of digital marketing to ensure your law firm has an excellent online presence. 

A well-designed website, up-to-date postings on social media sites, blogging, and email marketing improve the awareness of prospective clients about your law firm. These efforts will generate leads and a large client base. 

• Client Engagements and Relationships

Digital Marketers often use social media sites such as Twitter, Facebook, Instagram, YouTube, Pinterest, and LinkedIn as part of marketing strategies. Posting on social media sites, captures and brings your law firm closer to prospective clients.

When prospective clients comment on your social media posts, you can engage and interact with them. Striking up a conversion through social media sites allows you to build relationships with potential new clients. Constant engagement and interaction will one day convert your social media followers into paying clients.

Traditional marketing strategies build short-term relationships because they tend to be impersonal and often regarded as intrusive. Many consumers would usually turn-off the volume when a commercial about a law firm would air on television. 

Digital marketing, on the other hand, allows law firms to interact on a personal level with prospective clients. For example, you can customize the content of your email marketing to refer to a potential client on a first name basis. You can also reply and engage with your law firm’s social media followers in real-time.

• Availability of data and Analytics

Easy analysis of data is caused by digital marketing. The internet allows you to monitor the number of visitors to your website, which of your website pages are the most visited, and how many views your social media posts have received. 

Your law firm can make good use of Webmaster Tools and Google analytics so you can customize and update your website and other online marketing strategies. 

An example could be: you are targeting a specific location for prospective clients but your online data shows that most of your prospective clients that visit and engage with your online platforms come from a different area. 

You can then customize your digital marketing strategies to suit the demographics of those prospective clients. 

Your law firm will not be able to deny the many benefits of this type of marketing. The many strategies of digital marketing focus on improving your law firm’s visibility on the internet so that it allows you to get real results in the form of paying clients. 

Think of it as a form of investment that exposes your law firm across all channels on the internet where you can reach prospective clients. 

It also complements your law firm’s traditional marketing strategies by turning an informal relationship to a personal level. 

Digital Marketing Trends

Here are the top and more popular digital marketing trends that will get your law firm in front of prospective clients. 

• Email Marketing

This is a great and fantastic way to get in touch with prospective clients. These emails may include newsletters, updates on special events, press releases, and other important updates and announcements from your law firm. Automated responses are possible for these frequent email messages to prospective clients.

• Website Design

Your website should be well-designed, fast loading, full of relevant content, and should be user-friendly to both desktop and mobile users. Your website is often the initial contact of prospective clients to your law firm. 

• Blogging

Including a blog on your law firm’s website or on other websites is a powerful approach in convincing prospective clients to visit your website. Digital Marketing Agencies like The Attorney Guide can optimize your blog to create links and backlinks to drive traffic to your website. 

Blogs usually focus on a specific situation where an area of law in which your law firm specializes can be of big help. 

• Search Engine Optimization

A beautifully built website containing lots of useful information about your law firm is useless if it does not get in front of your prospective clients.

SEO (Search Engine Optimization) makes sure your website gets a top spot in SERPs (Search Engine Results Pages), so it is immediately visible to prospective clients when they type keywords on the search box for their legal issues. It should adhere to the best practices of Google to secure a good rank in SERPs. 

• Social Media 

Social media sites such as Twitter, Facebook, Instagram, YouTube, Pinterest, and LinkedIn have strongly invaded the internet. These platforms allow users to connect with almost everybody all over the world. It also allows the sharing of content and interaction.

Social media platforms are capable of doing things not possible with traditional marketing strategies. It creates and builds relationships between prospective clients and your law firm. These personal relationships help convert prospective clients into paying clients because of the developed trust and confidence. 

Digital Marketing for lawyers works to attract, impress, engage, and build relationships to generate more leads and convert them into paying clients for your law firm.  

With over 70% of Americans in the United States relying on the internet for any information they need, the maximum online visibility of your law firm is a must. Implemented correctly, digital marketing will ensure just that!

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