Lawyer SEO - The top 4 On-page Optimization Tips for Law Firms

Lawyer SEO - The top 4 On-page Optimization Tips for Law Firms

2020-04-15

Lawyer SEO - The top 4 On-page Optimization Tips for Law Firms

Are you one of the lawyers or law firm owners who want to maximize their online presence? If so, you need to acknowledge the essence of organic traffic.

Having organic traffic will help you boost your business or career to acquire more business leads and clients.

Organic traffic is revealed to impact the 93% of user’s online experience wherein it starts through the search engine like Google. 

You can fully consider the importance of a search engine as you personally check how often you use the search bar of Google. 

Can you track down the average frequency of your search bar usage?

Each one of us has probably been using search engines almost every day especially in gaining relevant content or searching for services.

The next time users research for law firm services, do you want the users or your potential clients to reach your business?

If yes, then let us know more about how you can effectively maximize your business website through on-page optimization.

The On-Page Optimization

On-Page Optimization is also known as on-page SEO which is the process of maximizing your website pages to gain more traffic and rank higher in the search engines.

There are more than 1 trillion searches per month! It is revealed that 75% of the online users no longer scroll down to check the next page of the search results.

This can convince you to consistently work hard to effectively optimize your website. 

Moreover, this applies to actual and running websites. If you do not have a running website, you can personally build your website or let someone work for you.

In the next portion of this article, we will discuss the on-page optimization ways for your law firm business.

Top 4 On-Page Optimization Tips

There are many strategies that you can do for you to be able to optimize your website pages. These strategies include SEO writing, user engagement, content audit, and other highly effective ways.

In this portion, we will now dig deeper into the top 4 ways on how you can deal with on-page optimization. 

1. Produce Consistent Quality Content

Google is the top search engine that most of the people are using. In this, it is specially designed with the best smart features to scan relevant content.

The algorithm of Google has standards on what content it will choose as the top result for a specific category.

As a website owner, you need to continually be updated to the current algorithm of Google. Publishing content is never enough but rather you need to do it in the right way.

  • Always Remember A-T-E

A-T-E stands for the authoritativeness, trustworthiness, and expertise. Google always gives importance to high-quality content.

The content that is low-quality is less visible in Google's top search results. In this, you need to take full responsibility for the content that you publish.

Always remember consistency and quality as you combine it with the trustworthiness, authoritativeness, and expertise. 

  • Be Consistent

As you have noticed, the first tip includes consistency, for the algorithm of Google, also analyses the posting consistency. This impacts your website ranking.  

For you to post consistently, you can use the option to schedule posts for your website and plan out your website posting.

2. Determine the Target Keyword

Search engines are using keywords to categorize the posts that they will pull out. If you consistently use a top keyword that is relevant to your niche, then this will help you to optimize your website pages. 

You need to determine the target keyword to add your website and use it throughout the content that you publish.

There are keyword research tools such as SEMrush and Google research tools. You can make use of it to find the best keyword that will suit your business.

As you check out more on the available keywords for your law firm, here are the three top tips that you can do determine your law firm keyword:

  • Trace the Keyword Rankings

Websites have online ranking; this also goes the same for keywords. There are keywords that rank more highly than others due to the common users' input.

The more a keyword is being used by users, the higher it ranks. You need to become fully considerate of this as you further research for the right keyword.  

  • Know Your Competitors

A lot of law firms have also been using relevant keywords for their business. You can check out the keywords that your competitors are using.

Tracking the used keywords of your competitors will help you to closely identify what keywords will also work best for your business website.

This is due to the fact that you and your competitors have the same field of business. That is why you need to work closely with how your competitors work out.

  • Consider Keyword Specific Websites

As you research the best keyword for your business website, you will come to check out some of the keyword specific websites.

Most of the keyword specific websites that work consistently with quality content rank on the top results of Google. 

If you also want to work the same way as the keyword specific websites, then you can study more about it.

3. Regularly Ensure Your Website’s Fast Page Loading Speed

Making sure that you have a fully updated website that runs at its peak performance.

The page loading speed matters towards your website ranking. For if you have slow loading speed, you are more likely to rank lower.

You can regularly monitor the loading speed of your website through the available website speed tester. 

Here are some of the ways on how you can make the load speed of your website faster:

  • Evaluate your Website Plug-ins

Some plug-ins are continually being improved by the builders. In this, you need to consistently monitor the status of the plug-ins on your running website. 

For if you will not update the plug-in that you use on your website. There will be chances of malfunction or delay in response to actions for the website visitors.

  • Review your Hosting Package

Having a credible hosting package that can accommodate the design and structure of your website is essential. 

In this, choosing the right hosting is technically fundamental so that the loading speed of your website will be faster and to make sure that your website is running based on its peak performance.

Having a fast loading speed is as important as the keyword usage of your website since this technically connects your website to the search engine. 

  • Use Adaptive the Images

Some images have great size and weight and as you use it on your website, it can slow down the load speed and performance.

There are tools that you can use to help you compress and make the images on your website more adaptive and efficient to help you boost the loading speed. 

4. Publish Long-Form Posts

There are several digital marketing experts like Neil Patel who are continually promoting long-form posts. 

As we check out the best digital marketers, try to observe the details of their strategies. You will see that these strategies worked out to boost the services and content that they are promoting.

One of the most effective and highly evident strategies for most digital marketers is publishing long-form posts. 

Writing long-form posts will allow you to provide highly proficient content for your visitors. It is also revealed that most of the long-form posts are ranking on the top results of search engines. 

Another great factor in providing long-form posts is the extensive content that covers more details. This is a great factor for the A-T-E formula. 

As you can remember, A-T-E stands for authoritativeness, trustworthiness, and expertise. These are the fundamental pillars that Google is looking for the content that is being scanned.

Let’s Do the On-page Optimization Ways!

Consistency was already mentioned in the first tip of this article. Moreover, your consistency in actualizing the four on-page optimization tips matters the most.

As you work on your website, always remember that content marketing is one of the best ways for you to gain more leads and clients for your law firm business.

This also goes the same for lawyers who want to maximize their online presence, you can create your website to reach out to more potential clients.

You are adding greater value and credibility to your career or business as you implement the ways on how you will be able to optimize your website pages.

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